Market research firm IDC released data show that the global tablet PC market has 13 consecutive quarters of landslide. Some analysts said that the sharp decline in shipments of tablets are mainly due to the market is saturated, the product life cycle is long and alternative products increased.
Data show that in the fourth quarter of 2017, the global tablet
shipments of 49.6 million units, down from the previous year's 53.8
million units 7.9%, the only good news is that the decline did not reach
double digits, lower than in 2016. IDC calculated in the statistics of
the traditional Tablet PC, as well as screen and keyboard separable
variants. In the fourth quarter of 2017, Apple still occupies the market
first, while Amazon surpassed Samsung for the first time in second
place. The top five vendors have a market share of 69.6%, up from 61.3%
in the same period of last year. bsm150gt120dn2
Apple's shipments were basically unchanged from the previous year.
However, due to the poor performance of other tablets, Apple experienced
another 2.3% increase in market share after two quarters of increase.
Prior to this, the apple market share has dropped for 13 consecutive
quarters. With a lower price iPad and an upgraded version of the iPad
Pro, Apple maintained its market leadership.
In the fourth quarter of 2017, Amazon's tablet shipments increased by
2.5 million units, with a 6% increase in market share. The holiday
season is usually the strongest quarter for the performance of Amazon,
but this year's performance is particularly prominent, and the company
surpassed Samsung in one fell swoop. IDC said it is due to Amazon offers
a substantial discount, as well as the latest Amazon tablet integrated
Alexa voice assistant. mg100q2ys42
Samsung's tablet shipments fell 1 million units year on year. IDC
data shows that the proportion of detachable keyboards and screens in
Samsung's tablet devices has increased, but such growth has not been
able to make up for the decline of traditional tablets.
In addition, Huawei ranked fourth over Lenovo. Huawei's market share
rose 1.2%, Lenovo fell 0.4%. Both companies shipped about 3 million
The rise of the Tablet PC is a coincidence, in the iOS and Android
system victory over Saipan system, Apple released iPad running iOS,
Andrews camp tablet products are rapidly mushroomed, 2011-2014 is the
Tablet PC Rapid growth phase.
Among them, iPad in the tablet PC market has always maintained a
dominant position, Android camp wins in the brand many, occupy the other
half. In the battle between Android and iOS two camps intensified
market, Windows 8 and 10 completed a perfect counter-attack, the three
systems officially formed a strong situation.
Insiders pointed out that in the year 2017, the tablet PC market has
shown such a trend, so the fourth quarter of the data is not surprising.
In other words, the refreshment cycle of tablets is closer to that of
traditional PCs, not smartphones, and this is the only category that has
IDC analyst Jetsh Ublaney said: "So far, the keyboard and the screen
can be detached deformation of the market thanks to the development of
Microsoft and Apple in the United States product sales.However, this
category can continue to be successful Depends on whether other PC
makers are willing to join, more importantly, whether the user in other
countries can accept this new type of product. "
However, from the current flat-panel market situation, manufacturers
seem to have found a good way - specialization. Unlike the notebook
market segmentation, Tablet PC specialization to be relatively simple.
At present, Tablet PC products are divided into: adhere to the audio and
video entertainment line; take the education line; take handwriting,
painting, design line, support stylus.